Monday, April 12, 2010

Email Named Tops for "Targeting"

A newly released Media Survey of executives at Fortune 500 companies announced that email is regarded as the digital channel that worked BEST last year.

Email got the most cited mentions including:
"reaching a targeted audience" -84%
"generating high-quality leads" -74%
"converting leads to sales" -63%
"measuring and understanding our audience" -60%
"retaining existing customers" -57%
"digitally transacting with customers" -54%

Elsewhere in the survey, 67% of respondents said they'll be "leveraging online video this year."

It looks like we're going to be ahead of the game with gendance this year, as long as the clients that wish to advertise in the dance niche understand the VALUE of good content, excellent design and deliverability and a trusted resource that does all the work for them.

Welcome to the next generation of EMAIL MARKETING with gendance... and special thanks to AD WEEK for giving us this information that screams how valuable our product is to the advertisers that wish to reach dance and performing arts fans and active participants this year and beyond.

No comments: